150 years of advertising in the Netherlands > About the collection

The collection includes over 9,500 posters, ranging from simple 19th century notices to richly decorated ones, dating from the Art Nouveau period, and sober Art Deco designs. The period after the end of World War II up to about 1995 is also extremely well represented.

The poster collection is very varied and ranges from advertisements for Dobbelman soap products (c. 1890) to posters for the North Sea Jazz Festival, from a poster for the first so-called 'white week' of the department store De Bijenkorf (1919), to posters for Droste chocolate letters during the 1950s and advertisements by Veilig Verkeer Nederland (the Dutch Association for Road Safety) during the 1980s.

In addition to posters, the collection includes many small printed items, totalling some 1,400 brochures, leaflets, price lists and the like, advertising such items as Calvé Delfrite cooking fat, Philips coffee mills, Tomado racks or an advice from the Dutch Postal Services concerning the 1991 Christmas and New Year mail.

The collection also includes over 700 advertisements, many of them coming from the 'scrapbooks' that big advertisers kept. Of special interest is the sub-collection of close to 1,000 cinema slides, a medium that is no longer used, but was all the rage, particularly in the 1960s and 1970s.

Radio and television commercials, that were allowed on the air in the Netherlands from 1968 on, are sparingly represented, as are packagings and miscellaneous items, such as enamel signs, board games, displays etc.

Examples from this collection 150 years of advertising in the Netherlands

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