In Hitler-Germany, posters were among National Socialism's most important forms of propaganda. Posters offered advantages over other forms of propaganda. Pamphlets or brochures could be thrown away unread, the radio could be turned off and political rallies could simply be ignored. But there was no escaping colourful, large-size posters.

Minister of Propaganda Goebbels instituted precise guidelines for the creation and distribution of propaganda posters. Text posters had to be short and to the point; one had to be able to read the contents within one minute, and red - 'the colour of the revolution' - had to be dominant. So-called pictorial posters were also important. They had to contain a minimum of text and communicate their message as clearly and directly as possible, without wasting words.