Affiche Castella Vaatwas

Showpiece

Castella

Advertisement for 'Castella Vaatwas' (Castella Dishwasher detergent). The brand name Castella, derived from the Spanish word Castilië, was devised in 1934. This imaginary name sounded Spanish because one of the ingredients used was olive oil. Rather than using the different names for the soaps and toiletries, managing director Reinier Dobbelmann introduced one strong brand name: Castella. This name was later also used for dishwasher and washing machine detergents.

Date of creation
Ca. 1954
Place of creation
Description
"Doe nu zingend de afwas — Castella-Vaatwas — per pak 5 fr."
Annotation
Object type
posters
Collection
The Collection of the Dobbelman Soap and Detergent factory in Nijmegen from 1807-1998
Institution
Source
  • [20091], Firma Dobbelman, Regionaal Archief Nijmegen
Copyright
For more information: Regionaal Archief Nijmegen

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